Your coat of arms

For some years the concept of «personal brand» has been expanded, a concept that, moreover, is powered by the internet.

The idea of personal branding is based on producing, developing, transmitting and protecting the image and idea that we offer from ourselves to others, both in direct, indirect, physical contact and in the one we offer through of, for example, social networks. Personal branding helps us as professionals by offering our services and products, such as business people, in our social relationships and even in the job seeking

This concept of personal branding tells us that not only do we have to improve and empower ourselves as individuals or as professionals, but it is also convenient for others to perceive and retain it, in order to differentiate ourselves and achieve better achievements in our social relations, business and professional.

Our personal brand is elaborated step by step, in which the details are important and we must also ensure that the impression we make is lasting in time.

For this reason, our own coat of arms can be an ideal complement to our personal brand, which, managed with intelligence, is, unlike other elements, lasting in time and can improve and raise the level of our personal relationships.

The most natural way to incorporate our coat of arms to our personal brand is not to wait for the coat of arms to provide it automatically, but it is through a positive feedback loop where our good work and professionalism dignify it and returns it to us disclosing it permanently.

The creation of your coat of arms admits many possibilities, being the basic one the creation of the blazon, that is, its heraldic description. From there,

• you can choose all the ornament of your shield, for example, whether or not it has a crest, whether or not it has a mantling, that your arms have supporters, or tenants, moreover
• you can choose your own complements, for example, wish to have a flag according to your coat of arms, create your own badge, your personal seal, your ex libris, etc.

My heraldic art covers all of the above, from initial conception to final design, both in digital support and through a printed heraldic document which contains all the pieces created for you in a personalized way and even other tangible complements, such as, for framing or sealing.

In Spain we are all legitimated to adopt and have our own coat of arms, it is a privilege that we can give ourselves in a pure exercise of freedom, is a right that has been passed down to us throughout our history, and it is as beautiful and simple as it seems.

Fernando Garcia-Mercadal and García-Loygorri is one of the experts who best described this idea when he writes: «It is the adoption itself... the original way of acquiring a personal blazon that consists of the intellectual of a new coat of arms by whom it intends to make it his own, having the capacity and intention to assume it and subject it to heraldic laws and customs...» and on the basis of it makes us notice that «it can be maintained that every person... has the right, nowadays, to take on new arms, with the exception of blazons owned by others or the acquisition of one which is contrary to law». According to the same author, the proper adoption of a coat of arms has 3 outstanding features [García-Mercadal y García-Loygorri, F.; 2012; page 281]:

• «Is an act... that can have legal effects,... which implies an intellectual creation,... the mental invention of a certain form and contents that in Western culture are known as coat of arms or blazon»,
• «Has an identifiable purpose, inasmuch as its object is to be represented by means of the same and, as the case may be, transmit it to its heirs» and
• «is not an act of free will, since the suitor must submit his armories to design rules».

Everyone is able to get their own coat of arms, this is so in Spain and many other countries of the world and the way to get it is very simple.

The most direct way to possess a coat of arms is to create it and adopt it as your own.

However there are other ways of acquiring it, for example, inheritance, concession, acquisitive prescription, some already impossible such as capture in combat and other illusories, such as to believe that we had bought one in series equal to that people with a similar surname, when our coat of arms, as it is our own signature, is something absolutely personal.

In order to create your own coat of arms you can count on my help. Your coat of arms has to represent and be a reflection of your ideals, goals, motivations or what you want to express, but also have to follow the heraldic rules of the coat of arms and it must also follow the heraldic rules of blazon and be created with artistry and skill, and that is what I take care of.

While creating the coat of arms I follow a heraldic creation methodology that starts from the customs initial wishes and ideas about their future coat and follows a process of advancement and refining until its definitive creation.

A coat of arms is described by its blazon and admits different forms of artistic expression. Thus, a coat of arms and its blazon are something much richer and freer than the logo concept. All logos are registred and therefore restricted to severe standards in terms of colors, shapes and dimensions, which leaves no room for creativity.

Nevertheless, when a blazon is said to be «a Unicorn Argent, salient», each artist can create a different unicorn in a more or less stylized jumping attitude and where their silver color can be chosen from a wide range of light grays and even many types of white.

Therefore, your new personal shield created with my help can later be interpreted by other artists that provide other different and enriching visions, and can also be portrayed on different media such as paper, wood, metal, etc. In turn, if you already have armories of your own, I would be delighted to carry out my own interpretation of them.