Dr. Antonio Salmeron, artistic style

Five college degrees from four different universities and a long experience serving patrons from different cultures and traditions is the base of my heraldic practice. My wide range of knowledge and broad praxis are factors of my exuberant creativity. With a blend of strict adherence to tradition whilst hand drawing and an artistic combination of digital imaging procedures, I astoundingly «brings symbols to life».

My artistic style combines hand and digital process and could be drawn with 3 terms: clear, symbolic and methodical.

Clear because his creations transmit energy and vital force to the owner, he believe that a coat of arms should be a source of light and joy and an expression of freedom.

Symbolic because a coat of arms must be a representation of its bearer, his/her ideals, goals, motivations or history.

Finally, my heraldic creation methodology is founded on the science of heraldry and is a guarantee of a professional work.

To advise you on the possibilities of creating your own coat of arms or for any other query you wish to make, you can contact me, without commitment, using the following contact information, you are welcome, and I will be happy to assist you.

The recommended way to contact is using my email address .

• Dr. Antonio Salmeron.
• Mobile phone: (+34) 690 855 320.
• Telephone: (+34) 917 906 868.
• email: .
• Paseo de la Castellana 135, 7^th floor, 28046 Madrid, Spain.

You can also contact me through my Facebook page or my Facebook Messenger or my LinkedIn page.

Vicente de Cadenas y Vicent, Dean King of Arms, «Fundamentos de Heráldica (Ciencia del Blasón)», Instituto Salazar Castro (C. S. I. C. Higher Center for Scientific Research), edited by Ediciones Hidalguía, 212 pages, Madrid, 1975.

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Bibliographical reference of century XX.

Classification: In black and white.

Author: Cadenas y Vicent, Vicente de.

Bibliographic reference mentioned in the following articles:

• Fernando Marán Bié, The Armorial Register
• Governance heraldry
• Military heraldry
• Personal Heraldry
• Religious heraldry
• Socioeconomic heraldry

External resource:

• Google Books.

Fernando García-Mercadal y García-Loygorri, «La Regulación Jurídica de las Armerías: Apuntes de Derecho Heráldico Español», [Emblemata; 2012; pages 259-297], Volume 18^th, Aragonesa de Emblemática Magazine, ERAE, Fernando El Católico Institution, ISSN 1137-1056, Zaragoza, 2012.

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Bibliographical reference of century XXI.

Classification: Article.

The author is García-Mercadal y García-Loygorri, Fernando.

Bibliographical reference mentioned in the following article:

• Freedom and legitimacy to adopt arms

External link:

• Paper at Emblemata.

Internal resources: GarciaMercadalF2012.Regulacion.pdf.

Everyone is able to get their own coat of arms, this is so in Spain and many other countries of the world and the way to get it is very simple.

The most direct way to possess a coat of arms is to create it and adopt it as your own.

However there are other ways of acquiring it, for example, inheritance, concession, acquisitive prescription, some already impossible such as capture in combat and other illusories, such as to believe that we had bought one in series equal to that people with a similar surname, when our coat of arms, as it is our own signature, is something absolutely personal.

In order to create your own coat of arms you can count on my help. Your coat of arms has to represent and be a reflection of your ideals, goals, motivations or what you want to express, but also have to follow the heraldic rules of the coat of arms and it must also follow the heraldic rules of blazon and be created with artistry and skill, and that is what I take care of.

While creating the coat of arms I follow a heraldic creation methodology that starts from the customs initial wishes and ideas about their future coat and follows a process of advancement and refining until its definitive creation.

A coat of arms is described by its blazon and admits different forms of artistic expression. Thus, a coat of arms and its blazon are something much richer and freer than the logo concept. All logos are registred and therefore restricted to severe standards in terms of colors, shapes and dimensions, which leaves no room for creativity.

Nevertheless, when a blazon is said to be «a Unicorn Argent, salient», each artist can create a different unicorn in a more or less stylized jumping attitude and where their silver color can be chosen from a wide range of light grays and even many types of white.

Therefore, your new personal shield created with my help can later be interpreted by other artists that provide other different and enriching visions, and can also be portrayed on different media such as paper, wood, metal, etc. In turn, if you already have armories of your own, I would be delighted to carry out my own interpretation of them.

I would describe my heraldic artistry with three terms: clarity, symbolism, and methodology.

• It is clear because my work aims to create pieces that transmit energy and vital force to the owner and their relatives. I believe that a coat of arms should be a source of light and joy and an expression of freedom. That's why, in my heraldic creative process, I prefer drawing inspiration from the early stages of heraldic history to bring that freshness into the present.
• It is symbolic because coats of arms must represent their bearer, his/her ideals, goals, motivations, history, and anything he/she might want to display. Thus, the creation of a coat of arms should encompass all the meanings and symbols brought forth by the future owner, in accordance with heraldic rules and artistic contributions.
• It is methodical because heraldic art is founded on a science, the so-called «science of heraldry». This systematic knowledge has its principles, its composition rules, and its own formal language, all of which are the true foundations of my artistic methodology. The method should not be seen as a deterrent to creativity, but rather as a solid support and a guarantee of professional work.

This brief description of my artistic style is elaborated on in the following series of articles, where I provide a broader insight into my methodology, my artistic techniques, and my journey both artistically and personally.

Baron of Valdeolivos Emblematic Chair, of the Fernando el Catolico Institution, of the Centre of Scientific Research (C. S. I. C.) and of the Government of Zaragoza, «Emblemata», Volume 3^rd, Emblemata Aragonese Magazine about Emblems (E. R. A. E.), 480 pages, 116 pictures, 2 maps, ISSN 1137-1056, Legal deposit Z.3.937 1996, printed by the Cooperativa de Artes Gráficas Librería General, Zaragoza, 1997.

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Bibliographical reference of century XX.

Classification: Magazine and Castilian language.

The author is Cátedra de Emblemática Barón de Valdeolivos.

External link:

• Abstract in the Fernando el Catolico Institution.

Sigue por: Legal notice and data privacy.