Valero de Bernabé, L.; 2009b

Luis Valero de Bernabé y Martín de Eugenio, «Los Castillos en la Heráldica», Magazine of the Real Asociación de Hidalgos de España, «La Gacetilla de Hidalgos de España», number 524, pages 32, 33 and 34. Madrid, October, November and December 2009.

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Bibliographical reference of century XXI.

Author: Valero de Bernabé y Martín de Eugenio, Luis.

Here are the articles quoting this reference:

• Alfonso VIII of Castile, royal crown
• Edward IV of England; 1461
• Valero de Bernabé, L.; 2009a

External resource:

• Hidalgos de España.

Internal resources: ValeroBernabeL2009.520.RevistaCompleta.pdf.

José Antonio Vivar del Riego, Diplomado en Genealogía Heráldica y Nobiliaria, «El Blasón Escrito: La Historia de los Libros de Heráldica», lecture, 31^st of May of 2007.

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Bibliographical reference of century XXI.

Author: Vivar del Riego, José Antonio.

External link:

• National Library of Spain.

Internal resources: VivarDelRiegoJA2007.HistoriaLibrosHeraldica.pdf.

Gules, three lions, passant, guardant, in pale Or, armed and langued Azure.

Escudo de gules, tres leopardos en palo de oro, armados y lampasados de azur.

Existing armorial bearings interpreted as follows: the shape of the shield is pointed and rounded; the field has been enamelled in flat Gules; the three leopards are outlined in Sable and illuminated in metal Or with details in Azure; and the whole composition has a watercolor finish..

In [Humphery-Smith, C.; 1983; paragraph 2] the coat of arms of Eleanor Plantagenet, Queen Consort of Castile, is described, as part of an analysis on the origin of the three leopards in the coat of arms of England. However, in this description, an error is made by replacing the V with an X in the numeral of her husband and king, thus naming Alfonso VIII of Castile as if he were King Alfonso XIII: «Eleanor who married Alfonso XIII, King of Castile and Leon, has depicted on her tomb in the Huelgas monastery of the Cistercian nuns at Burgos, a thirteenth-century shield depicting three crowned leopards (lions passant guardant) gold on red».

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Blazon keywords: Without divisions, Gules, Or, Azure, Three, Leopard, Armed, Langued and In pale.

Style keywords: Pointed and rounded, Illuminated, Outlined in sable and Watercolor.

Classification: Interpreted, Personal, Coat of arms, House of Plantagenet, Kingdom of England and Kingdom of Castile.

Bearer: Leonor Plantagenet.

Princess of England and Queen Consort of Castile from 1170 to 1214.

Gules, three lions, passant, guardant, in pale Or, armed and langued Azure. Crest: An open royal crown Or.

Escudo de gules, tres leopardos en palo de oro, armados y lampasados de azur. Timbrado de una corona real abierta.

Armorial bearings of the queen interpreted by me as follows: the shape of the shield is pointed and rounded; both the field, the three leopards, and the open royal crown have been enamelled with flat tints of gules and metal or, with details in azure, vert, and metal argent; the three leopards and the crown are outlined in sable; and the whole composition has a watercolor finish.

She was the daughter of Henry II of England and Eleanor of Aquitaine, wife of Alfonso VIII of Castile, and mother of 10 children documented in historical records, with her eldest daughter being Queen Berenguela of Castile.

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Blazon keywords: Without divisions, Gules, Or, Azure, Three, Leopard, Armed, Langued, In pale, Crest, Open royal crown and Crown.

Style keywords: Pointed and rounded, Plain tincture, Outlined in sable and Watercolor.

Classification: Interpreted, Personal, Coat of arms, House of Plantagenet, Kingdom of England and Kingdom of Castile.

Bearer: Leonor Plantagenet.

[ Gules, a castle triple towered Or, port and windows Azure, masoned Sable ] accolé with [ Gules, three lions, passant, guardant, in pale Or, armed and langued Azure ].

[ Escudo de gules, un castillo de oro, aclarado de azur, mazonado de sable ] acolado de un [ escudo de gules, tres leopardos en palo de oro, armados y lampasados de azur ].

Arms of the King and Queen of Castile interpreted with: the escutcheons' shapes pointed and rounded; the field of each shield, the castle, and the three leopards enamelled in flat tints of Gules and metal Or, with windows, claws, and tongues in Azure; and the whole composition finished with a raised line technique.

[Medél, R.; 1846; page 38] provides a heraldic description of the leopard.

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Blazon keywords: Without divisions, Gules, Or, Azure, Three, Leopard, Armed, Langued, In pale, Sable, One, Castle, Port and windows and Masoned.

Style keywords: Pointed and rounded, Plain tincture, Outlined in sable, Tilted shield and Freehand.

Classification: Interpreted, Personal, Accolé arms, House of Plantagenet, Kingdom of England and Kingdom of Castile.

Bearer: Leonor Plantagenet.

For some years the concept of «personal brand» has been expanded, a concept that, moreover, is powered by the internet.

The idea of personal branding is based on producing, developing, transmitting and protecting the image and idea that we offer from ourselves to others, both in direct, indirect, physical contact and in the one we offer through of, for example, social networks. Personal branding helps us as professionals by offering our services and products, such as business people, in our social relationships and even in the job seeking

This concept of personal branding tells us that not only do we have to improve and empower ourselves as individuals or as professionals, but it is also convenient for others to perceive and retain it, in order to differentiate ourselves and achieve better achievements in our social relations, business and professional.

Our personal brand is elaborated step by step, in which the details are important and we must also ensure that the impression we make is lasting in time.

For this reason, our own coat of arms can be an ideal complement to our personal brand, which, managed with intelligence, is, unlike other elements, lasting in time and can improve and raise the level of our personal relationships.

The most natural way to incorporate our coat of arms to our personal brand is not to wait for the coat of arms to provide it automatically, but it is through a positive feedback loop where our good work and professionalism dignify it and returns it to us disclosing it permanently.

Layout and tincture:

• This stage's goal is to draw freehand the ordinaries and charges which will be placed upon the blazon and tincture them in plain colors and metals.
• The result is the definitive coat of arms in plain tincture.

Ornamentation and accompaniment:

• It aims the creation of the ornament and, where appropriate, of their complementary heraldic objects, for example, seal, badget, flag, bookplate, etc., all of them determined by the final composition of the coat of arms.
• Its result is the shield with its ornament and its additions in plain colors and metals.

Lighting and final art:

• Its objective is, depending on the cases, lighting or shading of ordinaries, figures, crest, etc., and give the final finish to the heraldic objects.
• The result is the shield, its ornament and complements finished as plastic work reviewable by the future owner. This could drive to a refining cycle returning to some of the earlier phases.

Sigue por: Fernando II de León; 1167.